More Than Paper: The Heart Behind Fresh Fields News & Gifts

This month, we meet the passionate business owner – Barbara Cochrane – behind Fresh Fields News & Gifts, a beloved local hub for stationery, lotto, gifts, and more.

Owned since December 2013, Barbara offers a wide range of products to support office, home, and school needs—from essential stationery and school supplies to unique gifts for all ages and special occasions. Whether it’s a beautiful journal, a quality pen, or a thoughtful baby gift, the store prides itself on offering items that can’t be found elsewhere.

“I’d always wanted to own a book and stationery shop,” says the owner. “I love engaging with customers, and this business has been the perfect fit.”

Staying ahead of trends and customer preferences is a top priority. The business continues to expand its stationery range in response to demand, and it constantly sources distinctive items that give the store its personal touch. This commitment to uniqueness is what sets Fresh Fields News & Gifts apart.

Like many small retailers, the business has faced growing competition from overseas online platforms. These competitors not only impact local sales but also pose a long-term challenge for employment and business sustainability. In response, the newsagency focuses on in-store availability, personalised service, and products customers can take home immediately—no waiting, no shipping delays.

Barbara’s top tips for fellow business owners?

1. Be seen – Stay visible and involved in your business.
2. Be front of house – Be actively involved and connect with customers directly.
3. Know your customers – Take time to understand and anticipate their needs.

As a Chamber member, Barbara values the opportunity. “The Chamber is a great way to learn from other’s experience”

Barbara is an active member of the Whitsundays Chamber’s newly formed Proserpine Sub-committee, dedicated to strengthening the voice of the Proserpine business community and help shape Chamber initiatives from a grassroots level.