Lund Industries is a locally based, multi-faceted business with a strong focus on sustainability, agriculture, and practical innovation.
Established in 2011 by David Lund, the business has expanded over time to include several complementary operations that support both the agricultural sector and the wider community.
One of its newest ventures, Liquid Fish Whitsundays, began in 2023 and focuses on processing waste from the local fishing industry. Instead of allowing this material to go unused, the business ferments it into a fish hydrolysate product that supports plant growth and acts as a natural soil conditioner. This process turns what would otherwise be waste into a valuable resource for regenerative agriculture.
Alongside Liquid Fish, Lund Industries also operates as an agent for Predator Power Products, a range of petrol engines, pumps, and generators widely used in agriculture and rural industries. This agency was added in 2018, helping farmers and landholders access reliable equipment for their operations.
The business also runs a grass-fed breeding and fattening beef operation near Bloomsbury, using regenerative farming practices designed to improve soil health, biodiversity, and long-term environmental outcomes.
The motivation behind these ventures stems from a desire to produce chemical-free, nutritionally dense food while improving the environment at the same time. As interest in regenerative agriculture continues to grow, demand for natural soil inputs such as fish hydrolysate has increased. Many producers do not have access to the raw materials needed to produce it themselves, creating an opportunity for businesses like Liquid Fish Whitsundays to support the industry.
Like many regional operators, the business faces challenges including regulatory pressures, infrastructure limitations, and operational costs. Despite this, the focus remains on steady growth and practical solutions.
Key advice for other business owners includes having a clear vision, progressing through small achievable steps, prioritising customer service, and maintaining honesty and transparency in all dealings.
As a new Chamber member, Lund Industries looks forward to networking opportunities and connecting with other local businesses.
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