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Growing your customer base and other key lessons from Kingsmen Barbershop

March 14, 2024 by Chamber Liaison

A new article series in partnership with the Mackay and Whitsunday Life, showcasing the diverse businesses in our community.

It was three years ago that Rabia Morris opened the doors to Palace Hair and Beauty in Proserpine, after trading in the same location for 15 years as AMAC Hair Design with a long-standing clientele.   

Prior to taking over the salon, Rabia had been running a variety of businesses for almost 20 years in several different countries, which provided a solid foundation in business fundamentals to bring to her new hometown of Prosperine, whilst learning and loving the “Prossy” way of doing things.  

As Rabia grew her customer base, she identified a gap in the market for a proper Barbershop, and after securing the shop next door, proceeded to open the Kingsmen Barbershop with a focus on traditional barbering techniques and modern trends.

The mission of the Palace Hair and Beauty and Kingsmen Barbershop is to provide exceptional hair and grooming services while fostering a sense of community and belonging for clients. The team understands the importance of looking and feeling great, and are dedicated to helping individuals achieve their desired style with personalised consultations and top-notch services.

Understanding the unique style and preferences of their clients is key, given a common challenge is discovering that your preferred stylist has moved away or relocated to the mines. Rabia and her team address this challenge by ensuring the entire team are consistently trained in all customer preferences and styles, so if a team member relocates, the rest of the team can continue to take good care of that customer. 

As a business owner, Rabia suggests that it is imperative to look after your staff and customers, communicate effectively to promote good management, seek feedback from clients and staff, and share this feedback with the team to facilitate improvements.

Rabia says “Being a member of the Chamber has enabled me to receive support and advice to broaden my understanding of local market demands. The Chamber of Commerce truly shares their knowledge and leadership, as well as providing member education and engagement, which helps alleviate the day-to-day pressures of running of a small business.”

Kingsmen Barbershop »
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