Bringing joy to all ages, Skyline Ferris Wheel Airlie Beach is a 35-metre observation wheel located on the foreshore, offering breathtaking views of the Whitsundays coastline. The attraction delivers safe, family-friendly entertainment for locals and visitors alike, and is part of a growing network of Skyline Ferris Wheels operating across Australia since 2018.
Driven by a simple motivation – to create joyful, inclusive experiences – Skyline brings a fresh perspective to every destination it visits. In a region as vibrant as Airlie Beach, the wheel adds to the waterfront’s appeal becoming a centrepiece for memorable outings and shared moments.
As travel habits evolve, Skyline is seeing a surge in multi-generational family travel. With its all-ages appeal and wheelchair-accessible gondola, the Ferris Wheel stands out as a rare attraction everyone can enjoy together. It’s also perfectly suited to the social era, with eye-catching visuals, nighttime lighting, and stunning water reflections that make it highly shareable.
With rising living costs affecting discretionary spending, the team has introduced local discounts, family packages, and season passes to ensure the experience remains accessible and affordable – especially for repeat visitors.
Skyline’s business philosophy centres on collaboration. From local cafés and accommodation providers to festivals and tourism operators, partnerships are key to creating full-day experiences that showcase the best of Airlie Beach.
Their top three tips for business success:
- Stay flexible – adaptability keeps your offer relevant.
- Invest in visibility and partnerships – locals are your best advocates.
- Focus on experience – deliver moments people want to remember and share.
As Chamber members, Skyline values being part of a connected and supportive business network. “The Chamber keeps us engaged with the community and aligned with opportunities to grow alongside other local operators.”
The Skyline Ferris Wheel will soon be moving to a new location, so now’s your chance to take a spin and enjoy the breathtaking views of Airlie Beach before it goes!
That’s a wrap for Pop Up Chamber